It has been nearly a month since my satirical post on LinkedIn and bot-like HR professionals has stirred interesting discussions and unexpected reblogs. I have promised to come up with related posts regularly.
To all my new followers who were probably attracted by the Liebster-award-related nonsense: Compared to those posts this one is unfortunately a rather serious one. But compared to default social media expertise show-off it is nonsense.
Every opinion piece is based on the author’s secret assumptions about what makes this universe move in spacetime. For full disclosure I lay mine before you upfront:
Thinking about the blurred area where the corporate world and a subversive online universe meet I am reminded of The Cluetrain Manifesto, so this is my personal …
Regular readers might have guessed at the following axioms:
- Sense of humor is the definitive criterion that determines how well you will get along with other human beings. This also holds for future coworkers or employers.
- The harder corporations try to morph into social beings as per their PR stories, the weirder they appear when viewed from the inside. Corporate culture is very subtle.
- The tension between 1 and 2 catalyzes sparkling works in art (mainly comics and satire) as well as peculiar networking opportunities.
I did zero research for this post and I will not add outbound links – other than my own (<– This is ‘vanity linking’).
In addition, I have no idea about a plot or structure for this post so I call this
The Top 10 +/- 5 Things I Learned from Networking on Social Media
1) Titles and taglines do matter:
If I would be a real social media expert I would have made the header of this post similar to your typical
Top Ten Self-Evident Things Anybody In His Right Mind Who Knows How to Use Google Can Come up with him/Herself Immediately
… and shared it like crazy on Twitter.
Seriously, I feel that titles of posts are important as many of my search terms are based on titles. Since I need those for Search Term Poetry, I cannot help but pick strange ones.
The same goes for your professional tagline, but it is walking a tightrope: If you want to make a change in your career you could add your aspirations to the title. E.g. if I am a historian for building intergalaxy cargo ships but I want to switch to doing strategy consulting for the cargo companies at Alpha Centauri, you might change your tagline to historian and consultant in intergalaxy shipping.
2) The mere existence of profiles does matter.
I believe we (the earth’ population) are changing our average attitude from
The internet – what a strange virtual place… and you really have a page about yourself?
Why in hell don’t you have an XY profile? You also have a telephone!
This is not a post on why and if this is something to be worried about, so I skip my postmodern commentary on culture. But I catch myself on being bewildered why I can’t find people on popular networks.
I don’t expect them to be active, have a lot of friends / followers (see 3) or providing a lof of details, but I wonder what’s the obstacle that would keep somebody from adding basic CV data on LinkedIn. I don’t claim my expectancy is rational.
What matters most to me as a reader is the temporal completeness as we time-travel experts say, that is:
For all items it holds that [Year of finishing this = Year of starting something else]
3) There is no agreement on the importance of different networks, which ones to pick, and what it means to be a friend, contact, follower or connection.
There is a slight contradiction with 2) and I know it. But we cannot sort that out. I have received tons of invites to obscure networks I never heard of before. Other may feel the same about Google+.
I had endless discussions with people who wanted to add me on the first professional network I was a member of, actually the first network I ever signed up to in 2004 – XING, the German LinkedIn, so to say.
I have gone to great lengths in explaining that I will only accept contact requests from people I know in person or with whom I had substantial conversations online before. Others do consider these networks an option to find new contacts. I have over 600 contacts on XING despite my rigorous policies, simply for the fact I had added contacts over the years, in parallel to archiving business cards. But this large number of contacts make me look as such a contact collector.
On the other hand, I entered Facebook by the end of 2012, and still I look like a networking loser with my less than 200 friends. Facebook will even block your account if you add too many friends in a short time. This is done by software in a Kafkaesque way, so there is no point complaining. This is another reason to follow my advice 2) and start out populating your list of contacts via organic growth early.
There will never be agreement with most of your contacts and friends on what a contact actually is. I believe this is the reason for the asymmetric relationships Twitter and Google+ had introduced: You can follow back, but you do not need to confirm a contact. Facebook has adopted this thinking by adding the subscriber option – now called followers, too.
I have given up and I do not take all that befriending and contacting too serious – so please go ahead and add me on all my networks if you like.
4) The internet is a public place.
This is stating the obvious. From day 1 of my existence as a web avatar – publishing my first embarrassing FrontPage generated site in 1997 – I have written every single post with a public audience in mind – even in so-called closed groups. Today I publish all my Facebook and Google+ stuff to ‘Public’.
I do not see the point of closed groups: not so much because of the risk of changing security settings in the future, triggered by a new group owner, new privacy policies, new security bugs, or careless friends publishing your friends-only stuff to the public. But I do not want waste a second on considering confidentiality issues when writing and aligning my style of writing with a specific audience. After all this should be fun, creative and weird (see 5).
I noticed – to my own surprise – that I started dreading any sort of private messages. If you want to tell me how great my postings are – please for heaven’s sake don’t send me a private Facebook message or an e-mail, but comment on them. I don’t even want to be tempted to add something ‘confidential’ in the reply and I don’t want to miss a chance to make my clever, witty reply available to the public. Zuckerberg said something about the end of privacy, and this is my interpretation of that.
As a consequence I have written about so-called personal stuff in open discussion groups and on my websites a few years ago. I have written about my lingering on the edge of burnout and have been applauded for my honesty. Today I feel my posts are not that personal even though I did not change my style. I am not into photography, so I hardly add any photos depicting something related to my private sphere. I don’t upload a photo of myself (a selfie) in a funny setting every day to Facebook. But just as my definition of ‘friend’ has changed, this might change as well.
5) The internet is a weird place, fortunately!
I was tempted to add the following to my networking manifesto:
Human beings connect with human beings, not with ‘businesses’. Members of the collective want you to remove their Borg implants.
I hope you get the picture without requiring me to go into a scholarly dissection of that great metaphor.
I mentioned the burnout confessions deliberately in 4) as they confirmed a secret theory of mine: If you present yourself as a human being, even within a so-called competitive environment, you motivate others to do the same. You lower the bar – it has the opposite effect of writing business-related e-mails at 2:00 AM that makes everybody else reply Do you ever sleep?
You might say this is off-topic and not strictly rooted in anything online – as most of these confessions happened offline actually.
I disagree as I believe that the internet is a trigger and a catalyzer that has transformed our ways of thinking about public and private sphere. Today you often read you should take care of your online reputation and not publish your ‘drunk at a party pictures’ to Facebook. I don’t object to that, but I believe the solution is rather not to get drunk at parties.
20 years from now all people in charge of hiring others will belong to the generation whose lives have been documented online from day 1 – due to their baby-photo-Facebooking parents. Generation Y+ did not even have a chance to opt-out. I feel that they would rather consider somebody suspicious whose online utterances are all professional and sleek looking.
Since this is speculation, I add a link to a great article on Wired about the generation born 1993: “…She is casual about what some might consider the risks of oversharing. In the future, she says, it won’t matter if you did post a picture of yourself covered in chocolate, because “the people who care will all retire and the world will be run by my generation, which doesn’t give a shit…”
I owe the link and the pointer to this quote to my Google+ friends … which is the perfect bridge to a caveat that needs to be mentioned: Even if the internet is a weird place there is one important rule: Give fair credit! To other authors but also to other sharers and finders.
6) Finally I need to mention metrics.
I have a very special relationship with ‘meeting the numbers’ as readers of my articles about the corporate sphere do know. So I was delighted to have been invited to Klout.
[Voice from the future: Neither Google+ nor Klout exist anymore, so I removed the links.]
If you believe blog award nominations are like silly chain letters, consider this:
You earn scores based on your interactions and engagement on social media – that is: likes, followers, reshares, posts on your Facebook page … Unfortunately WordPress.com has not been factored in yet. Currently my score based on Twitter, Facebook, LinkedIn, Google+ and the Klout network itself is 57 which is of course above average.
This is called gamification. I won’t reiterate my usual lame jokes on AI software and failing the Turing test.
But there might be more it than providing a game for procrastinating office workers: This is the future of grading in education – and judging job applicants maybe:
Bizarre Trend: Journalism Professors Using Klout Scores As Part Of Students’ Grades
I had already run some experiments on how to increase the score by heavy tweeting – I am open to more experiments and I would appreciate if you add me as your influencer on Klout.
Klout’s mission is to empower every person by unlocking their influence.
For centuries, influence had been in the hands of a few. Social media has allowed anyone to drive action to those around them, democratizing influence.
— Quote from the Klout website (now sunsetted)
So what are your thoughts – Generation Xers, Yers and Zers?
Borg Dockingstation (Wikimedia). Sorry, I know I am coasting on those clichés way too often.
(Borgs and other aliens may comment as well)
Edit – further reading: In a Twitter conversation related to this post this blog has been recommended to me – and I want to recommend it to all of you: thedigitalattitude.com. In contrast to my blog this one is really focussed on social media and how to present yourself and your skills online.