I have clicked on company websites of social media acquaintances, and something is not right: Slight errors in formatting, encoding errors for special German characters.
Then I notice that some of the pages contain links to other websites that advertize products in a spammy way. However, the links to the spammy sites are embedded in this alleged company websites in a subtle way: Using the (nearly) correct layout, or embedding the link in a ‘news article’ that also contains legit product information – content really related to the internet domain I am visiting.
Looking up whois information tells me that these internet domain are not owned by my friends anymore – consistent with what they actually say on the social media profiles. So how come that they ‘have given’ their former domains to spammers? They did not, and they didn’t need to: Spammers simply need to watch out for expired domains, seize them when they are available – and then reconstruct the former legit content from public archives, and interleave it with their spammy messages.
The former content of legitimate sites is often available on the web archive. Here is the timeline of one of the sites I checked:
Clicking on the details shows:
- Last display of legit content in 2008.
- In 2012 and 2013 a generic message from the hosting provider was displayed: This site has been registered by one of our clients …
- After that we see mainly 403 Forbidden errors – so the spammers don’t want their site to be archived – but at one time a screen capture of the spammy site had been taken.
The new site shows the name of the former owner at the bottom but an unobtrusive link had been added, indicating the new owner – a US-based marketing and SEO consultancy.
So my take away is: If you ever feel like decluttering your websites and free yourself of your useless digital possessions – and possibly also social media accounts, think twice: As soon as your domain or name is available, somebody might take it, and re-use and exploit your former content and possibly your former reputation for promoting their spammy stuff in a shady way.
This happened a while ago, but I know now it can get much worse: Why only distribute marketing spam if you can distribute malware through channels still considered trusted? In this blog post Malwarebytes raises the question if such practices are illegal or not – it seems that question is not straight-forward to answer.
Visitors do not even have to visit the abandoned domain explicitly to get hacked by malware served. I have seen some reports of abandoned embedded plug-ins turned into malicious zombies. Silly example: If you embed your latest tweets, Twitter goes out-of-business, and its domains are seized by spammers – you Follow Me icon might help to spread malware.
If a legit site runs third-party code, they need to trust the authors of this code. For example, Equifax’ website recently served spyware:
… the problem stemmed from a “third-party vendor that Equifax uses to collect website performance data,” and that “the vendor’s code running on an Equifax Web site was serving malicious content.”
So if you run any plug-ins, embedded widgets or the like – better check out regularly if the originating domain is still run by the expected owner – monitor your vendors often; and don’t run code you do not absolutely need in the first place. Don’t use embedded active badges if a simple link to your profile would do.
Do a painful boring inventory and assessment often – then you will notice how much work it is to manage these ‘partners’ and rather stay away from signing up and registering for too much services.