It is the the duty of a Webmaster to allocate URIs which you will be able to stand by in 2 years, in 20 years, in 200 years. This needs thought, and organization, and commitment. (https://www.w3.org/Provider/Style/URI)
Joel Spolsky did it:
I’m bending over backwards not to create “linkrot” — all old links to Joel on Software stories have been replaced with redirects, so they should still work. (November 2001)
More than once:
I owe a huge debt of gratitude to [several people] for weeks of hard work on creating this almost perfect port of 16 years of cruft, preserving over 1000 links with redirects… (December 2016).
Most of the outgoing URLs linked by Joel of Software have rotted, with some notable exceptions: Jakob Nielsen’s URLs do still work, so they live what he preached – in 1998:
… linkrot contributes to dissolving the very fabric of the Web: there is a looming danger that the Web will stop being an interconnected universal hypertext and turn into a set of isolated info-islands. Anything that reduces the prevalence and usefulness of cross-site linking is a direct attack on the founding principle of the Web.
No excuses if you are not Spolsky- or Nielsen-famous – I did it too, several times. In 2015 I rewrote the application for my websites from scratch and redirected every single .asp URL to a new friendly URL at a new subdomain.
I am obsessed with keeping old URLs working. I don’t like it if websites are migrated to a new content management system, changing all the URLs.
I checked all that again when migrating to HTTPS last year.
The dinosaur is grumpy when it has to fix outgoing URLs on this blog. So. Many. Times. Like every second time I test a URL that shows up in my WordPress statistics as clicked, it 404s. Then I try to find equivalent content on the same site if the domain does still exist – and had not been orphaned and hijacked by malvertizers. If I am not successful I link to a version of this content on web.archive.org, track down the content owner’s new site, or find similar content elsewhere.
My heart breaks when I see that it’s specifically the interesting, unusual content that users want to follow from here – like hard-to-find historical information on how to build a heat pump from clay tablets and straw. My heart breaks even more when the technical content on the target site gets dumbed down more and more with every URL breaking website overhaul. But OK – you now have this terrific header image with a happy-people-at-work stock photo that covers all my desktop so that I have to scroll for anything, and the dumbed down content is shown in boxes that pop up and whirl – totally responsive, though clunky on a desktop computer.
And, yes: I totally know that site owners don’t own me anything. Just because you hosted that rare and interesting content for the last 10 years does not mean you have to do that forever.
But you marketing ninjas and website wranglers neglected an important point: We live in the age of silly gamification that makes 1990s link building pale: I like yours and you like mine. Buy Followers. Every time I read a puffed up Case Study for a project I was familiar with as an insider, I was laughing for minutes and then checked if it was not satire.
In this era of fake word-of-mouth marketing you get incoming links. People say something thoughtful, maybe even nice about you just because they found your content interesting and worth linking not because you play silly games of reciprocating. The most valuable links are set by people you don’t know and who did not anticipate you will ever notice their link. As Nassim Taleb says: Virtue is what you do when nobody is looking.
I would go to great lengths not to break links to my sites in those obscure DIY forums whose posts are hardly indexed by search engines. At least I would make a half-hearted attempt at redirecting to a custom 404 page that explains where you might the moved content. Or just keep the domain name intact. Which of course means not to register a catchy domain name for every product in the first place. Which I consider bad practice anyway – training users to fall for phishing, by getting them used to jumping from one weird but legit domain to another.
And, no, I don’t blame you personally, poor stressed out web admin who had to get the new site up and running before April 1st, because suits in your company said the world would come to an end otherwise. I just think that our internet culture that embraces natural linkrot so easily is as broken as the links.
I tag this as Rant, but it is a Plea: I beg you, I implore you to invest just a tiny part of the time, budget and efforts you allocated to Making the Experience of Your Website Better to making some attempt at keeping your URLs intact. They are actually valuable for others – something you should be proud of.